MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television models, relying on scheduled programming via cable. In contrast, digital services operate on viewer-driven consumption, with global streaming giants, major competitors, and niche players serving as dominant forces. As media consumption habits shift, rivalry between broadcast stat